Startups

As #JPM17 kicks off, “Emergency Pitch Kit” pokes fun at elevator pitch buzzwords

The word magnet game from Echo Health Ventures is intended to poke fun at the buzzwords that tend to pepper healthcare startup pitches.

Source: Echo Health Ventures

Source: Echo Health Ventures

Startup entrepreneurs will be out in force at the JP Morgan Healthcare Conference, talking up a storm about their digital health and life science companies as they court healthcare investors. But what often gets lost in translation beyond the buzzwords is a solid understanding of what the company is doing to advance healthcare and the value their solutions offer.

Fear not. Echo Health Ventures is here to help.

The joint venture between the nonprofit parent of insurance company Regence BlueCross BlueShield — Cambia Health Solutions and the investment arm of Blue Cross Blue Shield of North Carolina — Mosaic Health Solutions — launched in November last year, is using the “Emergency Pitch Kit” as a tongue-in-cheek promotional tool as Echo Health Ventures marks its debut at the healthcare conference.

Matt Karls, Echo Health Ventures Partner, described the motivation behind the kits this way:

“We created the kits as a fun tool for entrepreneurs and health innovators to ‘turn vision into verse’. It started partly as a tongue-in-cheek reference to how frequently we encounter companies that struggle to articulate what they actually do without referring to overused, often meaningless industry jargon.

“As we developed a word list and started playing around with a beta, we realized that so many of the change word mashups could actually be real concepts, the kits were also illustrative of the massive opportunities to innovate in health care. As such, the Emergency Pitch Kits both make light of overused empty idioms while honoring the entrepreneurs who are working tirelessly to disrupt a broken system”

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The firm is encouraging folks to tweet pictures of their word magnet pitches, even in the form of poetry. Will health care haikus rival life science limericks? I’ll look forward to finding out.