Zipnosis cofounder and CEO Jon Pearce at MedCity INVEST Twin Cities
Martin Short, Chevy Chase and Steve Martin are not the only three amigos.
During the keynote presentation at MedCity INVEST Twin Cities on October 12, Zipnosis cofounder and CEO Jon Pearce compared the characters from the 1986 film Three Amigos to three players in the healthcare space: the patient, the provider and the payer.
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Canada has a proud history of achievement in the areas of science and technology, and the field of biomanufacturing and life sciences is no exception.
Satisfying all the parties is undeniably difficult, particularly when it comes to digital health adoption. What’s most important to a patient isn’t necessarily top of mind for a payer. And a provider may value a completely separate aspect of a technology or platform.
With these challenges in mind, Pearce urged attendees to think of the acronym SETS: Safety, Empathy, Trust and Success.
SETS can be applied to each of the three amigos’ situations. All the groups value the safety of the patient, and each party must exhibit empathy to be triumphant. The patient, provider and payer have to trust each other. And while individual success may look slightly different for each of them, they all ultimately want to aid the patient.
The SETS concept can also be brought to the various aspects of digital health adoption. When entering a potential relationship with a digital health vendor, a health system could keep SETS at the forefront of its mind.
“What if you went to every vendor and said, ‘I care about SETS’?” Pearce noted. “For those people who don’t get it, no matter how sexy their technology is, you say, ‘Take a hike.'”
Indeed, a beautifully designed platform or app can seem tempting. But as Pearce noted, the “technology is the easiest part.” Only a tool that will truly aid the patient, provider and payer will be successful.
Additionally, organizations can view legal agreements through the SETS lense and use the acronym to define scalable economics.
Attempting to overcome the barriers to digital health adoption is like trying to untie a complicated Gordian knot.
But ultimately, a focus on changing human behavior will play a crucial role in loosening the digital health adoption entanglement. Although people contribute to the problem, they are also part of the solution.
“Everybody in this room has the opportunity to be that change engine,” Pearce concluded.
Photo: Matthias Orfield
