ImageMoverMD, a Madison, Wisconsin-based medical imaging startup, has secured $4 million in financing led by Bain Capital Ventures, Health X Ventures and Cultivation Capital.
The company’s platform utilizes EHR integration to automate medical image management and collection. The ultimate goal is to make it easier to securely upload medical images — including those taken with a smartphone or other portable device — to an EHR.
For instance, with ImageMoverMD’s solution, a primary care doctor can take a photo of a patient’s rash and integrate it into the EHR. Or a physician can conduct an unscheduled bedside ultrasound in the ER, then import it into the EHR and link it to the right patient record. Additionally, through the startup’s offering, a patient’s MRIs on a CD can be uploaded into the archive system and linked to the patient record without manual data entry.
The solution is EHR agnostic and works with any PACS and archive system, the company said in a news release. ImageMoverMD’s tool was included in Epic’s launch of the App Orchard, a marketplace where providers can browse apps made by third-party software developers.
“The amount of frustration and wasted time that dealing with medical images on CDs is still causing patients and providers in 2019 is crazy,” ImageMoverMD CEO Darcey Nett said in a statement. “We’re excited to announce that we now offer our uploader to health systems for free to help in the first step of making CDs a thing of the past, while allowing providers to try out some of our other solutions and see the other ways that medical imaging can improve.”
The company’s clients include Cincinnati Children’s Hospital in Ohio and Marshfield Clinic in Wisconsin. Use cases include HIPAA compliant video uploads for speech pathology, orthopedic aftercare for procedures such as joint replacement and documentation of hospital pressure ulcers.
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With the new $4 million in funding, the Madison startup intends to increase its customer base and expand its technology offering.
Via email, ImageMoverMD chief commercial officer Kevin Houlihan elaborated: “We’ll use the funding for additional growth into more markets, led by an update to our model where we will now offer our Uploader application (one of several that we have) for no charge to health systems.”
Nett said that the company is offering the application for free to allow health systems to easily access prior films and create an entryway into the provider’s EHR workflow. From that point, the company can build upwards and offer additional image translation and processing applications without additional integration.
One of the investors in this latest round, Health X Ventures, also led ImageMoverMD’s 2017 funding round of more than $1.1 million.
Photo: bayhayalet, Getty Images
