Ford plans to expand its GoRide non-emergency medical transportation service nationwide

GoRide’s 2019 expansion plans include Ohio and Florida, and in 2020, it intends to move into markets in California, Louisiana, North Carolina and Texas.

Earlier this week, Ford Motor Company revealed that it intends to expand its GoRide non-emergency medical transportation business nationwide, according to a news release.

Ford GoRide launched in 2018. It has teamed up with healthcare entities in Michigan, including Detroit Medical Center, Henry Ford and Beaumont.

“But our national expansion is based on new partnerships with healthcare insurers and managed care providers as opposed to our initial pilots in Michigan with individual hospitals and their networks,” said GoRide CEO Minyang Jiang via email.

As far as the expansion is concerned, GoRide will start in Ohio. It currently operates in Toledo and will bring its service to Cincinnati, Cleveland and Columbus by the end of 2019. This year, it also plans on offering its services to cities in Florida, beginning with Miami. In 2020, the organization intends to expand to other states including California, Louisiana, North Carolina and Texas.

Aside from its NEMT work, GoRide wants to bring its offering to city transit agencies. The first agency it’s working with is the Greater Dayton Regional Transit Authority in Ohio. The aim is to fill public transportation gaps for people with disabilities or trouble with transportation accessibility.

“We believe our new healthcare and city partnerships will allow us to scale more quickly, but we need to grow within regulatory compliance and make sure we don’t lose customer experience as we scale, and that we can continue to deliver a near-perfect on-time record,” Jiang said.

She noted that Ford GoRide anticipates having coverage “across many states in the next five years.”

The entity’s other goals for 2019 include improving its technology, Jiang said.

GoRide owns and operates vehicles that serve patients with a variety of needs such as mobility issues and chronic pain. Drivers for the fleet are professionally trained to assist patients.

Other companies working in the non-emergency medical transportation space include Uber, Lyft and Boston-based startup Circulation, which was acquired by LogistiCare, a broker of NEMT services.

Another startup, Roundtrip, offers a product that lets healthcare professionals (such as care coordinators, nurses, social workers and others) order rides for patients in non-emergency situations. It recently raised a $5.14 Series A round.

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