Why Clinical Digital Out-of-Home Displays Are Healthcare’s Most Untapped Advertising Opportunity
The inventory is already built. The audience is already there. The problem is what the channel can prove — and that problem is solvable.
Why Metabolic Health Is a Common Thread Across Diabetes, Heart Disease, and Some Cancer
A common mechanism for reversing metabolic disease in some patients seems to be the sustained flattening of the hills and valleys of glucose and insulin.
The Power Behind Enterprise EHR Software for Large Healthcare Systems
Enterprise EHR boosts scalability, interoperability, and governance for large healthcare systems.
Repurpose, Don’t Replace: Three Ways Digital Agents Are Improving Phone Access
Technology alone is not the answer to the capacity crisis facing healthcare. But when thoughtfully integrated into care delivery operations, digital tools can help healthcare organizations rebalance workloads and stabilize patient access.
Musculoskeletal Disorders Are Draining Employer Health Budgets — The Workplace Itself May Be the Cause
Benefits leaders have become increasingly sophisticated in managing pharmacy spend and high-cost claims. MSK deserves similar strategic attention – not only because it is expensive, but because it is largely preventable.
Financial Assistance Reform Is Reshaping Revenue Cycle Strategy
Financial assistance is moving from discretionary policy to regulated infrastructure. For health systems, that shift has significant operational and financial implications.
Patients are Turning to HCP Influencers in the Age of AI and Misinformation
As patients take to social media, in all its ungated glory and promotion of misinformation, how can they be certain that what they are getting is accurate? What voices can they trust?
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Survey on the Healthcare Financial Landscape Offers a Roadmap for Stakeholders
Zelis highlights how employers, payers, and consumers are integrating digital tools to manage healthcare costs.
Driving Outcomes with a Digital Transportation Infrastructure
Transportation is a vital part of the care journey, and if we are serious about improving outcomes, reducing missed appointments, and supporting healthier members, we have to be honest about where friction still exists and focus on removing it.
Healthcare’s Identity Crisis: Why A Single Prescription Requires Multiple Logins
Now is the time to solve the industry’s identity crisis, and it can only be done through a combination of phishing-resistant and adaptive MFA, fine-grained access control, and standards-based interoperability.
The Cancer Crisis We Can See Coming And Have the Tools to Change
Colon cancer has long been considered a disease that comes with old age. However, the trend line of disease has been moving in the wrong direction for years, in a population we long assumed wasn’t at risk. And while researchers continue to investigate the why, there's a parallel conversation we aren't having nearly enough. One that has nothing to do with science, and everything to do with operations.
The Brand-Driven Flywheel: Igniting Growth Through a Simple Patient Experience
Direct-to-patient (DTP) models create a continuous loop of value, connecting seamless patient and provider experience with the strategic power of branding and data.
Beyond Analytics: How Sellers Dorsey is Hard-Coding Value into Medicaid Policy [Video]
How to turn analytics into actual policy outcomes.
The Healthcare Industry Has a Last Mile Problem — It Hasn’t Realized It Yet
Healthcare has solved for the hard part. The science, the surgery, the diagnosis: by global standards, we're exceptional. What we haven't solved for is what happens when the patient goes home.
Wearable Noise Is Exploding — Trust Is the Filter
The challenge is determining whether wearable data is reliable enough to relieve the review burden, guide care, support reimbursement, or reassure a patient who is worried about their heart rhythm at two o’clock in the morning.
Trust, Technology and the Future of Interoperability: Solving Problems That Impact Real Lives
Healthcare interoperability isn’t an abstract concept; it’s about human connection, building trust and easing burden on patients and their care providers.
Stopping Patient Attrition Before it Starts: A Proactive Approach to Healthcare Marketing
When patients disengage, preventive care is missed, chronic conditions worsen, care shifts to higher-cost settings such as the emergency department and urgent care, and patients fragment across systems, reducing continuity.
Trust and AI Adoption in Medicine
The challenge isn’t whether AI can be used (it already is). It’s whether it can be trusted. And trust in medicine is not something healthcare professionals can afford to get wrong.