aging in place

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Report: 18 million seniors need daily assistance

About 18 million seniors need help with activities daily — that’s more than twice as many as previously thought. The report by Milbank Quarterly, “Disability and Care Needs Among Older Americans,” gives a new perspective on the caretakers they depend on. It also points to the size of the opportunity for healthcare entrepreneurs, outlined in […]