Blue Cross Blue Shield Association

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Medica ad campaign shows attitude, other health insurers could follow

Medica, one of the largest healthcare insurers operating in Minnesota, is showing some attitude with a new marketing campaign in the Twin Cities. Billboards, bus stop and skyway signs show a lesbian couple holding hands, an ear with a huge stud earring, a baby holding a toy block, and a woman with a little girl lying on a blanket. The message is that Medica has "plans that fit your life."

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Health insurance company BCBS to spin out Blue Health Intelligence

Health insurance companies have increasingly relied on data-driven decision-making based on claims data. Blue Health Intelligence, a data analysis business for Blue Cross and Blue Shield Plans, was created to help members as healthcare shifted to an evidence-based, decision-making model. BCBS will spin off the service into its own company and has sent aside $28 million for the shift.