Brigham and Women’s Hospital

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Dr. Michael Davidson’s killer didn’t just snap, there’s a darker story that led to that fateful day at Brigham and Women’s

Sephen Pasceri, 55, shot and killed cardiovascular surgeon Dr. Michael Davidson on Jan. 20, leaving the medical community in total shock, especially at Brigham and Women’s Hospital in Boston. It became clear relatively soon that Pasceri’s reasoning for killing Davidson was because he was convinced that a drug prescribed to his mother following her surgery […]