healthcare analytics

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

SeeChange changes CEOs as it shifts to health data and anaytics

San Francisco-based SeeChange Health named Bryce Williams as its new president and CEO, a move that reflects the company’s shift from a former insurer turned healthcare analytics and wellness company. Williams takes the helm at SeeChange from Martin Watson, who founded the company in 2008. One of SeeChange’s major investors, New York-based Psilos Group, was […]

Geneia rolls out new platform to improve data analytics for ACOs

Geneia has just launched a platform aimed at providers within integrated health systems that its says will help better manage patient care and spur the most efficient and healthful outcomes through “actionable analytics.” The platform, called Theon, is geared toward the emerging market of ACOs, which has exploded in the fours years since the Affordable […]

A healthcare analytics expert’s advice to entrepreneurs: Know how to operationalize

One of the hottest areas for innovation in healthcare IT right now is data analytics, a topic Pamela Peele knows well. She’s the chief analytics officer of the UPMC Insurance Services Division and at Evolent Health. At the upcoming MidAmerica Health Venture Forum, she’ll be sitting down with Crain’s Chicago Business reporter Andrew Wang for […]

Health IT

Up next for care-hacking startups: Transforming data into action

Digital health futurist Fard Johnmar has a great way of describing the movement under way in consumer health engagement — he calls it care hacking. In a Wednesday webinar hosted by personal health record startup Dossia, Fard described how consumers’ turning to the web and other digital sources (like apps or personal health records) to […]