From Onboarding to Outcomes: The Privacy-First Identity Workflow for Pharma Marketing
A new Experian playbook shows what privacy-first activation looks like in practice, from governed onboarding through partner-enabled measurement.
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Ways pharma marketers can boost physician engagement via telehealth
The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity.
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Automation Didn’t Dehumanize Care. Bad Systems Did.
We have the opportunity to design systems that give people greater capacity for the work where human presence matters most: listening, understanding, reassuring, deciding, and caring.
Level Ex pitches gaming as a tool for reaching doctors
Interactive, cloud-based video games are designed to tackle pharma's current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born.
Do links count? FDA to re-examine online drug ads
After many years on the back foot, the FDA has submitted a plan to study how viewers engage and process short-text prescription drug tweets and ads.
Watch out for sleight of hand in deceptive medical statistics
The promotional material that pharmaceutical representatives present to doctors is riddled with soft deception.
McKinsey & Google: Pharma needs to seize social media opportunity
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That's grown 15 percent a year since 2011.
Why Pharma Companies Should Look To Social Media For Better Patient Insight
Healthcare decision-makers, especially at pharmaceutical companies, must prioritize patient input. Data collected from social media listening is a significant step in the right direction.
Infographic: Open Payments reveal cozy relation between docs and pharma
The Centers for Medicaid and Medicare continue to release reams of data, by way of its Open Payments project, and today we see some interesting factoids on how physicians are paid. The Pew Charitable Trust released the graphic below, which contains this nugget: more than $27 billion was spent by the pharmaceutical industry on marketing […]
Zohydro: New pain med sounds like a many-headed monster – literally
Maybe the FDA put a hidden meaning in the name of the new pain drug that everyone is worried about. When I hear “Zohydro,” I think of a boss that my son has to beat on a video game. Then I think of the multi-headed snake hydra. I did a quick search of hydra on […]
How can pharma participate in social media conversations?
The complexities of pharmaceutical companies inserting themselves into a conversation with patients and caregivers are numerous, particularly on social media. Although the U.S. Food and Drug Administration defines the parameters to some extent, there’s the issue of privacy and trust, too. It’s front-of-mind for most people using the Internet for healthcare queries. Healthcare marketer Richard […]