The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity.
Interactive, cloud-based video games are designed to tackle pharma's current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born.
In a webinar on April 16 at 1pm ET, Aneesh Chopra will moderate a discussion with executives from DocuSign, Velatura, and behavioral health providers on eConsent, health information exchange and compliance with the CMS Final Rule on interoperability.
After many years on the back foot, the FDA has submitted a plan to study how viewers engage and process short-text prescription drug tweets and ads.
The promotional material that pharmaceutical representatives present to doctors is riddled with soft deception.
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That's grown 15 percent a year since 2011.
The Centers for Medicaid and Medicare continue to release reams of data, by way of its Open Payments project, and today we see some interesting factoids on how physicians are paid. The Pew Charitable Trust released the graphic below, which contains this nugget: more than $27 billion was spent by the pharmaceutical industry on marketing […]
A specialty drug is a class of prescription medications used to treat complex, chronic or rare medical conditions. Although this classification was originally intended to define the treatment of rare, also termed “orphan” diseases, affecting fewer than 200,000 people in the US, more recently, specialty drugs have emerged as the cornerstone of treatment for chronic and complex diseases such as cancer, autoimmune conditions, diabetes, hepatitis C, and HIV/AIDS.
Maybe the FDA put a hidden meaning in the name of the new pain drug that everyone is worried about. When I hear “Zohydro,” I think of a boss that my son has to beat on a video game. Then I think of the multi-headed snake hydra. I did a quick search of hydra on […]
The complexities of pharmaceutical companies inserting themselves into a conversation with patients and caregivers are numerous, particularly on social media. Although the U.S. Food and Drug Administration defines the parameters to some extent, there’s the issue of privacy and trust, too. It’s front-of-mind for most people using the Internet for healthcare queries. Healthcare marketer Richard […]