The pandemic has led pharma marketers to embrace digital marketing communications and the benefits of investing in telehealth platforms to engage physicians are numerous and provide a tremendous opportunity.
Interactive, cloud-based video games are designed to tackle pharma's current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
After many years on the back foot, the FDA has submitted a plan to study how viewers engage and process short-text prescription drug tweets and ads.
The promotional material that pharmaceutical representatives present to doctors is riddled with soft deception.
According to the report, from McKinsey & Co., Google and the Wharton School, one of every 20 Google searches today is for health information. That's grown 15 percent a year since 2011.
The Centers for Medicaid and Medicare continue to release reams of data, by way of its Open Payments project, and today we see some interesting factoids on how physicians are paid. The Pew Charitable Trust released the graphic below, which contains this nugget: more than $27 billion was spent by the pharmaceutical industry on marketing […]
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Maybe the FDA put a hidden meaning in the name of the new pain drug that everyone is worried about. When I hear “Zohydro,” I think of a boss that my son has to beat on a video game. Then I think of the multi-headed snake hydra. I did a quick search of hydra on […]
The complexities of pharmaceutical companies inserting themselves into a conversation with patients and caregivers are numerous, particularly on social media. Although the U.S. Food and Drug Administration defines the parameters to some extent, there’s the issue of privacy and trust, too. It’s front-of-mind for most people using the Internet for healthcare queries. Healthcare marketer Richard […]