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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

For depression, which is better: Therapy or meds?

Many people suffer from depression and just take their doctor’s word for it on whether or not they should be medicated (not to mention which drug) and/or seek psychotherapy. There really hasn’t been a ton of research looking at how a doctor can or should make these decisions. With drug choice especially, it is kind […]