Blue Cross Blue Shield Association

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Health IT

Health insurer Blue Cross Blue Shield’s data analysis spinoff looking to grow

Last year, health insurer Blue Cross Blue Shield Association spun off its data intelligence entity, known as Blue Health Intelligence. This year, the separate company is looking to raise $13.1 million. Blue Health Intelligence — referred to as Health Intelligence Company LLC in regulatory filings — aggregates de-identified, claims-based data from more than 110 million […]

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Medica ad campaign shows attitude, other health insurers could follow

Medica, one of the largest healthcare insurers operating in Minnesota, is showing some attitude with a new marketing campaign in the Twin Cities. Billboards, bus stop and skyway signs show a lesbian couple holding hands, an ear with a huge stud earring, a baby holding a toy block, and a woman with a little girl lying on a blanket. The message is that Medica has "plans that fit your life."

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Health insurance company BCBS to spin out Blue Health Intelligence

Health insurance companies have increasingly relied on data-driven decision-making based on claims data. Blue Health Intelligence, a data analysis business for Blue Cross and Blue Shield Plans, was created to help members as healthcare shifted to an evidence-based, decision-making model. BCBS will spin off the service into its own company and has sent aside $28 million for the shift.