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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

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Best of INVEST: Sparrow Pharma increasing the potency of corticosteroids

Sparrow Pharmaceuticals won the therapeutics category as part of this year’s Best of INVEST awards. Corticosteroids are an important anti-inflammatory treatment agent for a variety of medical conditions – ranging from autoimmune to cancer to organ transplants. However, chronic use of these drugs can lead to a similarly wide range of side effects. Sparrow Pharmaceuticals has brushed the dust […]