JAMA Internal Medicine

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Physician Targeting Using Real-time Data: How PurpleLab’s Alerts Can Help

By leveraging real-time data that offers unprecedented insights into physician behavior and patient outcomes, companies can gain a competitive advantage with prescribers. PurpleLab®, a healthcare analytics platform with one of the largest medical and pharmaceutical claims databases in the United States, recently announced the launch of Alerts which translates complex information into actionable insights, empowering companies to identify the right physicians to target, determine the most effective marketing strategies and ultimately improve patient care.

Study of 4,215 orders shows $226 spent per patient on unnecessary care

  Doctors that are afraid of legal backlash are much more likely to order unnecessary tests and hospitalization, according to a new study published this week in JAMA Internal Medicine. Defensive medicine – a euphemistic term for this practice – is estimated to cost the U.S. more than $46 billion each year. Almost a third of the orders were […]