pharmacist

Digital health and the pharmacy of the future: 5 startups to watch

A California state law passed last fall to recognize pharmacists as healthcare providers illustrates how the traditional behind-the-counter role of the pharmacist is changing fast in the new era of healthcare. It’s no surprise then that technology innovation is rising to meet pharmacists as their roles expand. Several interesting companies aimed at transforming a particular […]

Patient Engagement

Media company’s “visual medical encyclopedia” is a Pinterest experiment for pharma

Here’s an interesting play on healthcare social media. Despite the fact that pharma has been largely absent from Pinterest, a media company that provides drug information crowdsourced from pharmacists is turning to the social media outlet to spread its medication-related content. Texas-based media company RxWiki provides social media services to community pharmacists and condition- and […]