Interactive, cloud-based video games are designed to tackle pharma's current challenge: engaging doctors virtually during a pandemic. But the tools are likely to outlive the circumstances in which they were born.
German medical technology company Brainlab acquired Level Ex, a startup that creates games for physicians. Level Ex's games allow physicians and surgeons to practice their skills in different scenarios, ranging from pulmonology to interventional cardiology.
Munck Wilson Mandala Partner Greg Howison shared his perspective on some of the legal ramifications around AI, IP, connected devices and the data they generate, in response to emailed questions.
The company creates video games for doctors that allow them to assist virtual patients in an effort to improve their clinical decision-making skills.
A top gaming expert believes that gaming technologies have important applications in healthcare but the term "gamification of health" should be jettisoned.
Level Ex has AR and VR games that let physicians diagnose virtual patients in an effort to improve their clinical decision-making skills.
"We want this to stand alongside Adderall and other drugs as a doctor-prescribed treatment," CEO Eddie Martucci said. "Our goal is to make this a true digital medicine."
At the Abarca Forward conference earlier this year, George Van Antwerp, managing director at Deloitte, discussed how social determinants of health and a personalized member experience can improve medication adherence and health outcomes.
Although medication can often be effective for those with psychiatric disorders, the use of brain games could eventually be a possible, safer alternative.